Own The Intersection

(Click photo to enlarge)

The local law firm of Abrahamson, Uiterwyk & Barnes recently decided to shift some of their Yellow Page dollars to an outdoor advertising campaign. 27 billboards, emblazoned with the faces of Eric Abrahamson & Mary Jane "MJ" Arbutine, are now catching the attention of motorists across the Tampa Bay area.

As the attorneys were hand-selecting their billboard locations, they came across two 14' x 48' bulletins that are positioned across the street from each other on Ulmerton Road in Clearwater. When faced with the challenge of picking between the two, they simply said, "Why don't we just buy them both?"

The result is the towering presence of Abrahamson on the north side of the road, and Arbutine on the south side, making a bold statement about the strength and prestige of their firm. Instead of sharing a printed page with a handful of competitors, why not dominate your competition as the sole owner of a high-traffic billboard? And if possible, own the intersection!