November 4th, 2006. I'll always remember it as the day we turned on the first digital billboard in Tampa Bay. It represented so much more than the installation of a 14' x 48' LED screen on a 50 foot monopole. That day marked the beginning of a new era in outdoor advertising in Tampa.I work with several individuals who were a part of this business when every billboard was hand-painted or pasted up in sections, like wallpaper. Those individuals were here when we began to print our billboards on sheets of vinyl, which drastically improved our productivity and turnaround times. But even the transition to vinyl could not compare to the impact that digital has had on our business.
Since 2006, over 150 advertisers have used our digital billboard network to reach Tampa Bay consumers with a timely, dynamic message. And now we can offer the same exciting opportunities in the Ocala market. Clear Channel Outdoor's first back-to-back digital billboard was installed today on SW 17th Street, just west of US 441 in the heart of Ocala. The unique location has a long viewing distance and reaches commuters as they come to the crest of the overpass.
In addition to offering high-impact advertising to local and national businesses, Ocala is committed to using their digital billboards for community service messages, hurricane evacuation information and for helping the FBI to track down wanted criminals. I've spoken with Ocala's Digital Manager, Matt Adams, and he's got several more exciting tricks up his sleeve for the digital network. I'll be sure to post updates as they unveil more. For more info, email mattadams@clearchannel.com or follow him on Twitter: @mattadamscco.
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