Using Advertising To Keep Customers Happy

Auto dealerships are offering a year of free gas with the purchase of a new car. Restaurants are advertising dinner for two at under $20. "Buy One, Get One" has become a common phrase plastered across storefront windows. Added value is a necessity during tough economic times.

While the primary goal of advertising is generating new business, it's vital to keep your current customers happy and coming back for more. Take a minute to consider how you can utilize your advertising investments to give back to your customers.

With the flexibility that digital outdoor provides, I can think of lots of "added value" opportunities. Flower shops and candy stores could have each customer fill out a special message that could be displayed for the recipient of the bouquet or box of chocolates. Car dealers could take a picture of each buyer next to their new ride and post it with a "thank you" message on the billboard. Restaurants could post a message for patrons celebrating a birthday or anniversary.

Experts recommend that businesses maintain or increase their ad spend during tough economic times. Allow your advertising dollars to achieve multiple goals by reaching out for new business and enhancing your current customer's buying experience.