Let There Be Lights!

(Click image to enlarge)

Yesterday morning, our crew fired up the new 12'x25' digital poster on Dale Mabry, South of Fletcher. The board reaches Northbound traffic on Tampa's longest road, and provides exposure opportunities of more than 45,000 adults 18+ per day.

The new location is the first of its size in the Tampa market, providing advertisers with a lower price point for the state-of-the-art digital technology. The addition will mark the first time traditional 30-sheet poster advertisers will have the option of using a digital poster in conjunction with their static posters. Four of the eight slots will be used for these hybrid campaigns, and the other four will be sold as standalone digital units. Aside from the flexibility of changeable messaging with no production costs, this location also gives poster advertisers coverage in the highly sought-after Carrollwood area.

The first three advertisers (State Farm Insurance, David Weekley Homes & Piccadilly Restaurant) are up and running now, and each one looks fantastic on the shiny new structure.