Ever since the advent of LED signage, banks and financial institutions have been using the technology in front of their branches to display interest rates, promotional information and often, the current time and temperature. The signs draw attention to the particular bank and its offerings.
While the digital signage industry has evolved and improved exponentially over the past few years, the need for banks to broadcast rates and be seen by standing out hasn't changed at all. I was surprised that the banking industry didn't jump on-board with digital billboards sooner. Many of us would have predicted that they would lead the charge since they've embraced the concept of changeable-message signage for years. It took some time, but banking has become one of digital outdoor's strongest categories. And judging by the designs that are being displayed, I'd say the current economic climate has played a big part in the upswing. We've had banks advertising 30-year mortgage rates, zero closing cost mortgages and lots of positive image campaigns. It's encouraging to see our new technology being utilized brilliantly to help the banking industry through these tough times.
0 comments:
Post a Comment