The Talking Billboard

At a time when consumers are unsure of who they can trust, it's important for advertisers to have a way to communicate with their customers directly. Providing current, timely updates of what you're offering can ensure that your products and services continue to be top of mind. However, the use and abuse of direct mail, email spam and door-to-door solicitation has made it difficult to reach out to people without being irritating.

Instead of depending on intrusive pop-ups or loud voiceovers, outdoor advertising uses passive penetration to create an impactful, image-driven message that is impossible to ignore. And with the arrival of digital outdoor, your marketing campaign can be just as timely as with other mediums.

Clear Channel Outdoor is currently displaying a live broadcast of our own Twitter feed, which can be updated immediately from my PC or mobile phone. Now I have the ability to send out traffic alerts, breaking news or weather info at the click of a button, no matter where I am. Any advertiser using digital billboards can do the same, with no additional costs. There's no better way for you to directly communicate with Tampa citizens, keeping them abreast of updated prices, current specials or anything new that you have to offer.

To see the headlines that have been displayed on the boards go to twitter.com/BillboardTweets