What if real life was more like the internet, and you could learn more about things just by pointing and clicking? Microsoft has found a way to do just that.
Microsoft Tags are colorful little bar codes that can transform pretty much anything into a live link for accessing a web page through your mobile phone. By adding the bar code to a billboard, bus shelter, t-shirt, business card, or any other object, advertisers can direct people to a specified website. After downloading the free "Tags" app to their phone, consumers simply point their camera phone at the bar code and snap a photo, and they are immediately directed to the specified web page.
This technology will allow advertisers to drive traffic to their websites via offline advertising mediums. Additionally, it will give billboards and print media the same "click-through" measurability that internet ads have always offered. Reports can be created that show number of "scans" per day. Like any other breakthrough, this will only succeed if it becomes commonplace, but I'd say it's likely that Microsoft will put a significant amount of muscle behind this one.
Click here to learn more about Tags.
Microsoft Tags are colorful little bar codes that can transform pretty much anything into a live link for accessing a web page through your mobile phone. By adding the bar code to a billboard, bus shelter, t-shirt, business card, or any other object, advertisers can direct people to a specified website. After downloading the free "Tags" app to their phone, consumers simply point their camera phone at the bar code and snap a photo, and they are immediately directed to the specified web page.
This technology will allow advertisers to drive traffic to their websites via offline advertising mediums. Additionally, it will give billboards and print media the same "click-through" measurability that internet ads have always offered. Reports can be created that show number of "scans" per day. Like any other breakthrough, this will only succeed if it becomes commonplace, but I'd say it's likely that Microsoft will put a significant amount of muscle behind this one.
Click here to learn more about Tags.
1 comments:
Oye!!!!Mira!!!!
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