Christian Vaglio-Giors, CEO of Neo Advertising, gave a presentation in Amsterdam on Monday at the ISE DOOH Business Conference. There are several interesting points made, including the assessment that digital will represent 50% of all out-of-home advertising by 2012. It's definitely worth a read if you have the time.
Neo Advertising - ISE DOOH Presentation
The Forecast For Digital Outdoor
Posted by
Ryan Frazier
on
Friday, February 06, 2009
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Labels:
digital billboards,
outdoor advertising
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