How do I know I got what I paid for?

Digital billboard advertisers aren't limited to using one design in their designated slot. Multiple ads can be rotated throughout the course of a day. Different ads can be used for different days of the week. One ad can be played in the morning while a different message is scheduled to play only at night. This flexibility is what makes digital outdoor the revolutionary medium that it is.

But with all of these ads rotating in such complex schedules, how can an advertiser be sure that their campaign was executed accurately? Clear Channel Outdoor has responded to this concern by providing their clients with detailed completion reports that show exactly how many spots were delivered. The report lists each individual design and shows how many times it was played on each board.

This comes in especially handy for companies who are using co-op dollars to fund portions of their campaigns. For instance, say a shoe store has purchased a four week digital outdoor campaign and has gathered some funds from her various brands to help offset the cost of the ad space. If Nike has contributed 50% of the funds, with Adidas and Reebok contributing 25% each, the ads can be scheduled to receive the same percentages of the digital billboard spots. At the end of the four weeks, the shoe store can deliver a report showing that the percentages had been allotted correctly, along with the invoice.

Clear Channel's completion report complies with the industry standard set by the OAAA.