The Growing Footprint Of Digital

The expansion of digital outdoor is one of the most exciting developments in the current media landscape. Each time a new digital billboard is built, advertisers gain an opportunity to reach out to a new group of potential customers.

In April 2009, Clear Channel Outdoor will complete construction on a brand new digital billboard on Dale Mabry Hwy just south of Fletcher Ave. in Carrollwood. The new display will be twelve feet tall and twenty-five feet wide reaching consumers with more of a "full screen" aspect ratio, as opposed to the rest of the digital billboards in the bay area, which take more of a "widescreen" approach.

Boasting a price tag that is approximately 40% lower than the other Tampa locations, this new display will offer local businesses the opportunity to run with the big players like AT&T, Disney and Coors, who purchase space on the digital billboard just South of this one on Dale Mabry at Waters Ave. Additionally, because it's the same size as Clear Channel's static (or non-digital) poster units, this panel will actually allow advertisers to incorporate a changeable, digital message as part of their traditional outdoor poster campaign.

Click here to explore the area where the board will be!