Do you ever think about how much more productive you could be if you didn't have to drive? The average commute time in Tampa Bay is more than 20 minutes. That's nearly an hour each day that would probably be better spent preparing for your big meeting, catching up on the news or planning your weekend.
Unfortunately, until someone invents a teleportation device to eliminate travel time, we are all stuck driving for a good portion of our daily life. With digital outdoor, advertisers are starting to engage audiences by offering them relevant, useful information while they're stuck feeling trapped and unproductive during their time spent driving. Breaking news headlines, sports scores, weekend events, weather forecasts, stock tickers and virtually any other dynamic item can be utilized as part of your design.
Action Air Conditioning creates a much more compelling ad by playing to what people are thinking RIGHT NOW. It's hot, and chances are you can't wait to get home to your air conditioned house. Seeing this billboard makes you think about the poor folks who are in need of the services being advertised, and chances are that if you ever find yourself in such a situation, you'll remember Action Air as a company who feels your pain.
The technology that digital outdoor offers is begging to be utilized in creative new ways by forward-thinking advertisers. What relevant information could you offer to consumers that would make your ad more compelling?
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