With more than 1 billion apps downloaded for the iPhone, it's clear that the multi-functional programs for your mobile phone are here to stay. According to the folks at Apple, there's an app for just about everything. So the question some people are asking is, "When will there be an app that gives consumers interactivity with digital signage?"
Think of the possibilities... As you pass a billboard for a restaurant, your phone could download a takeout menu. A billboard for an upcoming concert could provide you with a free download of a song by the performing artist. If you've used your phone to call Domino's in the last week, a billboard for Pizza Hut could send you a personalized message telling you why you should order from them instead. It's a little bit "big brother" but it seems like the obvious next step in the digital out-of-home revolution. It could also solve the problem of measurement.
Instead of providing a constant, annoying flow of text messages, which would be similar to email spam, the app could be something you would open as you pass a billboard. Advertisements that have the interactivity function could carry a stamp or symbol that indicates you should check your app for content. This would make the content available on demand, instead of cramming it down the consumer's throat. Someone with more advanced programming skills than me is going to invent this thing eventually and will probably make themselves a fortune.
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