The Doctor Will See You Now

Why is it that almost any television program set in a hospital becomes wildly successful? From General Hospital, to ER, to Scrubs, to Grey's Anatomy.... At almost any given time over the past few decades, there has been at least one hit show set within the walls of a hospital.

Truth is, you'd have a hard time finding more going on under one roof anywhere, than in your average metropolitan hospital. People being born, people passing away, people being diagnosed, people being cured.... The marketing department of a hospital has a challenging job. How do you support all the different departments and services that your hospital offers with one consistent ad campaign? What you need is an advertising medium that is flexible enough to deliver multiple messages and change on a dime.

The picture above shows how a hospital used an LED sign to announce the birth-weights of each new baby born in the maternity ward. Of course, this was executed before today's full color digital displays were introduced to the market, but the basic concept remains. A current billboard campaign in Tampa shows the number of lives saved in a specific hospital. Now, imagine if that statistic updated automatically with a real-time number. You could show the current wait time in the ER (providing it was short). You could alert the market at a moment's notice of a shortage in a specific blood-type. There are so many different ways to use the technology...

Your business has to adapt daily to keep up with the changing market. Why shouldn't your ad campaign be just as flexible as you are?