The Transitions Championship is being held this week at Innisbrook, featuring Sean O'Hair defending his title against the likes of Jim Furyk and Vijay Singh. This will be the second consecutive year that the tournament uses digital billboards to broadcast a live leaderboard to commuters across Tampa Bay. The names and scores of the top five players will be pulled automatically from the PGA Tour's website. This is not the first of Clear Channel's advertisers to use the live content functionality. Television stations have featured live weather updates, breaking news and even a Team USA gold medal count during the 2008 Summer Olympics in Beijing.
0 comments:
Post a Comment