A Turning Point For Digital Creative?

Whenever something new comes along, there are always early adopters. But it usually takes time for game-changers like digital billboards to become a natural part of the ad planning process. With all of the cool things digital billboards are capable of, the fact remains; the medium is only as powerful as the creative message it displays.

While digital outdoor advertising has been one of the fastest growing segments of the ad industry, we've only seen a handful of advertisers push the creative possibilities to their limits. This seems to be changing.

In the past few weeks, several exciting campaigns have launched here in Tampa. In addition to E! News, Fox Sports is currently advertising weekly headlines for their Fox NFL Sunday program. And instead of cramming all 6 co-hosts onto one billboard design, they are rotating several designs, each one featuring two of the on-air personalities.

In anticipation of the premiere of the all new Jay Leno Show, our local NBC affiliate is running a live countdown, which keeps Tampa informed of how much longer they'll have to wait to see the new 10pm comedy program. Down to the minute. Talk about building anticipation!

Back for a 3rd consecutive year, Universal Studios Orlando is using our digital network to tease the theme for this Fall's Halloween Horror Nights. The boards feature classic horror movie villains, such as Chucky and The Wolfman, announcing their eventually takeover of the theme park starting September 25th.