Digital signage is popping up everywhere. Whether it be in retail establishments, shopping malls, at the gas pump or on an airplane, advertisers have opportunities to reach customers with extremely targeted, timely messages. Some of these networks are owned by the specific store in which they are placed, while others are part of a larger media conglomerate. The fragmentation of these networks has created challenges for advertisers seeking to reach a nationwide audience.Today's announcement of Danoo's acquisition of Ideacast, marks a huge step forward in the conglomeration of digital out-of-home advertising. With the combined footprint of the two companies, advertisers will be able to reach more than 30 million people per month, in a variety of formats.
Since 2005, Clear Channel Outdoor's digital outdoor network has grown to include over 350 roadside billboard displays in 27 markets nationwide. Advertisers can reach a captive viewing audience with dynamic, relevant content- day in and day out. Our national digital network offers exposure opportunities equal to over a half a billion adults 18+ per month. While the place-based digital signage industry continues to consolidate, we can offer an extremely efficient way to achieve your national marketing goals, right now.
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