Fortune has smiled upon you in the form of a hot, glazed doughnut...

In the 1970s, Krispy Kreme began illuminating a "Hot Doughnuts Now" sign in front of their stores to indicate that, if you hurry, you can experience the delight of a pristinely perfect pastry, straight out of the oven. In 2005, Southwest Airlines launched the "Ding!" desktop application, which could be downloaded to alert PC users when a special "deep discount" flight became available. In 1965, a Kmart store manager famously created the "Blue Light Special" to move merchandise that was slow to sell.

The results? Strict dieters found themselves gobbling up doughnuts, businessmen booked impulsive mid-week trips, and that Kmart manager's idea became an iconic pillar of retail history.

People like to feel special. Creating a "right place, right time" scenario for consumers can reap huge benefits for your business. With the ability to change your digital billboard design instantly, you can create the same kind of urgency as these companies, and you can do it while people are away from home & in the marketplace. This will facilitate impulse buying and bring you a quicker return on your advertising investment.

Every advertising medium affords you the opportunity to answer the consumer's question, "Why should I do business with you?" Digital billboards allow you to address the question, "Why should I do business with you right now?"