This week, Office Depot is launching the "Adopt A Small Business Contest" on digital billboards across the country. The billboards encourage people to visit TheSurvivalOfTheSmartest.com where contest rules are explained in full. Participants must send in a short video explaining the smart things their small business is doing to cope with the current recession. 500 winning small businesses will each be awarded over $2,000 in prizes for sharing their bright ideas.Additionally, Office Depot is using their new website as a resource center for small business owners. The site includes tools such as marketing tips, sample budget spreadsheets, expert advice and HR training. Virtual hosts Matt and Matt guide visitors through the site's offerings, and they will be hosting informative webisodes which will be broadcast via the website.
I love the way Office Depot is essentially offering a partnership to their customers. They don't want to simply be a supplier of manila folders and scotch tape. They want to help businesses thrive and grow. After all, every bankruptcy filed represents one less customer they can serve in the future. Smart, indeed.
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