This was just too cool not to post. Clear Channel, along with some other media companies held a fundraiser last week in Toronto's Dundas Square. Ad agencies and media groups gathered at the Hard Rock Cafe to compete in a Rock Band tournament which was broadcast to digital billboards outside on the street. The live streaming footage of the video game contest was periodically interrupted with a leaderboard, keeping pedestrians and commuters up to date on the current points leader."We wanted to show that, as competitors in the digital OOH industry, we can come together to showcase how impactful large-format digital outdoor can be when used boldly and creatively," says Dora Alexander, VP of ad sales at Outdoor Broadcast Network.
Media service company OMD was crowned the winner with their rendition of "Eye of The Tiger," and were awarded a four week digital campaign to donate to the charity of their choice. What a great way to prove the power and impact of digital outdoor to a large group of media planners and buyers. Thanks to Marketing, Canada's leading advertising and marketing magazine, for sharing the photos!
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