Rock You Like A Hurricane

Offering relevant information, such as weather or traffic updates, is a great way to ensure people pay attention to your ad. The ability to display live content on digital billboards has been underutilized by local advertisers. Most people probably don't realize that any text or image that's on the web can be added as an automatically updating element on the sign.

In the Tampa Bay area, there is a huge market for windows and doors specifically designed to withstand high-impact winds. As hurricane season approaches, I've been thinking about how cool it would be to show a live 24/7 Doppler radar image of current cloud coverage as part of a campaign to promote the storm-proofing of homes. Over the course of such a campaign, drivers would make a point to check the radar as they pass each day, enhancing the effectiveness of such a branding campaign.

Effective advertising is essential to weathering the current economic storm. Adding live content to your outdoor campaign is a great way to set yourself apart from your competition, ensuring that your company's future will be bright and sunny.