Tampa Bay area home sales hit a 22-month high in April, with 1,429 homes sold, the highest number since June of 2007. It also marked the fourth straight month of growth over prior month. Regardless of the incessant doom and gloom being delivered by traditional news media, things are starting to change. The outdoor advertising industry has felt the effects of the sagging housing market. Home builders have shifted what marketing dollars they have left to quick-hit campaigns, primarily advertising online. Web-based advertising is a good way for builders to promote weekend sales, because they can create urgency quickly, without paying expensive production fees.
More recently, home builders have begun to supplement those banner ads with digital billboards, taking their message out of the home and into the marketplace, where business decisions are made. The two mediums have very similar features (flexibility, high reach, no production costs) and complementary benefits (reach people wherever they are) so it's not surprising that advertisers who pair the two are seeing such fantastic results.
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