Advertiser Spotlight: SNICKERS

There's more than one way to create an effective outdoor advertising campaign. Bulletins are a great way to create a landmark with a big, bold sign, screaming your message to the masses. The saturation and penetration that posters offer can deliver the lowest cost-per-thousand of virtually any medium. Digital billboards offer the ability to deliver different messages at various times of day. But if you REALLY want to make a splash, use all three.

Snickers' current outdoor campaign does just that. Using dozens of different taglines that mimic the Snickers logo on all three outdoor products, it's tough to go anywhere in Tampa without craving the chocolatey confection. It's also a testament to the Snickers brand that they no longer need to mention their actual product; that the font, colors and arrangement are enough to evoke a mouthwatering response.